The future.
You know it doesn't exist, right?
The future.
Neither does the past.
Only right now.
But in sales, we're obsessed with predicting the future.
We want to know how much we'll sell.
this month
in Q1
this year?
We spend countless hours building spreadsheets,
And forecasts,
and the targets always go up no matter what,
And no one really enjoys it.
And it's rarely correct.
We almost always miss our targets.
So, I have a solution.
I can predict the future
But I'm not a fortune teller.
I just know how the game works.
Your total revenue sold for the year is a function of the sales actions you take and the speed at which you do them.
What are sales actions?
• How many leads you find
• How many leads find you
• How many calls you make
• How many meetings you do
• How many DM's and emails you send
• How much content you post
• How much do you comment on your ICPs' content
If you show me your number of sales actions
and how quickly you do them,
I can show you how much you will sell.
Because in the end of the day, that's it, right?
The forecast, the targets, and the prediction of the future are just outcomes of input.
So, if you can show me your input
(and, of course, do your input. Talk is cheap. Walk is, walk. You know what I mean:-)
Then you'll hit your target. I
It's your choice.
You can waste time building spreadsheets with your sales targets for the year,
Or you can do your sales actions at the right volume and velocity,
And the outcome will be the future.
Your choice 😊
Content of the week:
I did a LinkedIn live this week here is the 1 minute summary on how to use content to get leads.
Content mindset:
• Embarrassment is the cost of leads.
• Content is the new cold.
• If you don't post, someone else will, and they'll get your leads.
How to content:
• Written. start with one comment, then one post, then a newsletter.
-Audio. Invite yourself on someone else's podcast and then do your own podcast
• Video. Point your iPhone at yourself, press record and post it.
That's it.
The only reason you're not posting content, to get leads, is you.
