Issue 38.

Heart selling.

“We don't do hard selling, we do heart selling.”

This is such a great phrase.

Sales often get a bad rep.

Salespeople overselling,

pushing products,

convincing people to buy stuff they don't need,

they don't want.

Salespeople think of themselves first.

Sadly, that has been common.

But if you love sales and enjoy the process, then you sell with your heart.

Simply listen to the customer,

hear what they need,

and if your product does fit,

then absolutely do your best to sell to them.

But sell with your heart.

Say what you feel about the product.

Say how you think it can help.

Be passionate about it.

But heart selling is also listening - listening to what they say,

what they want,

how they feel.

In the meeting,

in the moment,

Use your empathy to figure out if your product or service is the right fit.

Because if it is,

It's the greatest privilege in the world,

to be able to bring that solution to the challenge that the client has,

and it's super fun as well.

As the meeting evolves,

and you get the sense that there is a sale here,

and the client can see it as well,

It's almost like theatre,

Great theatre, that makes you feel good.

The play evolves in real-time.

But that never happens if you're hard-selling.

It only happens if you do it authentically,

with feeling and belief and with your heart.

Because if you use your heart, selling isn't hard.

See what I did there?

Ned :-)

The world needs a sales store - a place where you can buy everything you need to learn, get better, get motivated, and get selling.

So I built it.

Coming soon from The Sales Movement, The Sales Store.

Cannot wait to show it to you.

We'll be launching shortly.

I hope you will like it.

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