Issue 36.

H2H.

I heard this the other day.

I think it's so important to remember this during these current times.

We have B2B (business-to-business),

B2C (business to customer),

B2B2C (business to business to customer).

AI (artificial intelligence).

But when it comes down to it, it's just H2H (human to human).

In the end of the day,

It's still people selling to people.

I'm all for automation,

I'm all for using technology.

And no doubt one day,

It won't be humans selling to humans.

But right now, right here, practice that skill.

Practice what it takes to be a human:

empathy,

listening,

giving the client the space to talk,

smiling.

Because in a world where everyone has all the information,

where your product differential isn't really a difference

because we can build products incredibly quickly,

It will come down to the relationship.

What the other human thinks of you as a human,

That's what it will come to.

That's what it will be.

And who do humans like?

They like good humans.

So you wanna be a great salesperson? Be a good human.

And that'll make you great at selling B-to-B. B-to-C. B-to-B-to-C and AI.

Let's do this humans.

Humans forever.

The Sell’s 11th Episode is out. This week we have Freddie Hedegaard.

Freddie Hedegaard; The young gun of sales showing you how it is done.

I met Freddie,  two years ago, since then, we've done so much sales together. Although we work for our own individual firms, we often collaborate and get on calls where we both sell together, we push each other, we laugh, we chat. Real old-school stuff. 

Freddie at 20 has already launched his own business, raised capital for it, he's absolutely doing an amazing job growing sales there. I think Freddie's going to continue to grow into one of the best salespeople of our generation.

In this 2-hour conversation, there is some absolute gold. I really hope you enjoy it.

Tune in on Apple Podcast & Spotify!