Issue 28.

Are you willing?

To let someone else’s

Crappier product

Outsell you because they:

Posted

Emailed

Called

Commented

Created content

Smiled

and dialed.

Because all things being equal.

That is what will happen.

Your product?

That you love?

No one gives a shit about it.

“Build it and they will come”?

B.S.

No one is coming to save you.

You have to sell.

Sell like your commission is depending on it.

Too embarrassed to post?

Too scared to call?

Too scared to email?

To scared…. to sell…?

What is the worst?

They say no?

They are not saying no to you personally.

It is not against you.

Truly.

It is not.

Your product just isn't the right product.

At the right time.

For them.

But…

And this is a big one.

No one ever bought a product they didn't know about.

They can’t buy from you if they don’t know you and your product.

So it is your job to tell them.

Or they could buy from your competitor.

Your choice.

Get at it.

Have any questions?

Let’s chat.

[email protected]

This week’s episode is with a dear friend of mine, Johan Tellvik.

I worked with him back in the ‘90s. He was the brains at a brokerage I worked at.

We recently reconnected and have been chatting about the data of sales.

He has many interesting thoughts on how to use data to boost sales.

Well worth a listen!

I hope you enjoy it!

Tune in on Apple Podcast & Spotify!