Issue 25.

The cost of leads is embarrassment.

Leads are the lifeblood of sales.

You need leads.

To sell to.

How do we get leads?

Only two ways.

You find them.

Cold outreach.

Not so fun.

Or. They find you.

How do they find you?

That is where embarrassment comes in :-)

Let me explain.

‘Ned in your head’

It’s a phrase I made up.

I want people who.

Are looking for a sales advisor,

to call me.

As the saying goes.

“Who you going to call?”

Nope, not the ghost dudes.

Me.

Why?

Ned in your head.

How?

I post embarrassing videos and content.

Why would I post embarrassing stuff?

That’s because it is not embarrassing.

That is just a construct in your mind.

As long as you post stuff with good intent.

About what you do.

How you help.

And provide value.

It is a good thing.

People appreciate it.

They

Learn

Laugh

And they became

Leads.

How to start.

Yup. Suck it up.

And post.

It is embarrassing at first.

But slowly you become fine with it.

And then you enjoy it.

Then they enjoy it.

Then they become interested in what you do.

Then they ping you.

Because

‘Ned in your head”

Who are your leads going to call?

And to see where embarrassing yourself will lead.

Click here.

Number 6 on the most influential Fintech voices in FinTech in Singapore on Linkedin.

My mum would be proud.

But seriously.

As frivolous as this may seem.

It is the game today.

The moat today is not building the product.

You can vibe code an app in a weekend.

It is a distribution.

And this is how it works.

Get playing.