Issue 11.

The most important skill in sales.

Is realising it is almost never personal.

When they say “No”.

They aren’t saying “Ned I don’t like you”.

They are saying no to the situation.

To the product.

To the price.

To the timing.

Etc…

Yet we often take it personally.

Which sits in our brains.

It distracts and frustrates us.

And takes energy away from the next call.

And that’s the issue.

When you lose energy for the next prospect you are doing both of you a disservice.

You need that energy and the prospects deserve it.

Of course, when you get a no it is important to learn.

Is your opening correct?

Did you build the relationship first?

Did you listen?

Or maybe the product wasn’t the right time or place for the prospect.

Sales is a numbers game.

The more you do the more you get.

It is also a positive energy game.

Whether it is a call an email or a meeting.

You need to have the best positive energy.

So let go of the no.

Don’t let it sit with you.

That is why it is called smiling and dialing.

Because the best thing you can bring to a sales meeting is your smile.

Let’s do this.

More sales training here: