Issue 1.

Sales.

Two choices.

Sell or don’t sell.

But sales isn’t about selling.

It's about the dance with the customer.

Hearing their rhythm.

Their ‘what?’

Their ‘why?’

Their ‘when?’

It's never about you.

You don’t matter.

Your product doesn’t matter.

Your job is to put on a performance.

Like theatre.

To entertain.

To make them smile.

Because when the room lights up.

Because of you.

That’s the magic.

You know that coffee shop.

The one where the barista.

Knows your name.

With their big smiles.

With that flair.

And makes that cup of coffee.

That tastes better.

That’s it.

That is sales.

Whatever it is.

Cup of coffee.

Life insurance.

Car.

B2B tech.

Doesn’t matter.

When you sell.

Be the magic in the room.

Tell them straight what you have.

And what you don’t.

Then listen.

Smile.

And the sale will take care of itself.

Without you ever selling.

If it's right for them, they buy.

If it’s not, they don’t.

Both are wins.

Because.

If they don’t buy.

They tell others you were great.

If they do.

That's a W.

Get out there.

And sell.

But don’t sell.

Ned

This video isn’t #1 on Netflix.

But if you like sales…