Got Distra?

Got Distra?

What?

What do you mean?

That's what the kids say these days.

Have you got Distra?

Distra-bution

When I was a kid, the product was the barrier.

For so long, it was "Can we build it?"

And then we'll figure sales out.

Well, today I'm here to tell you the game's changed.

We can build it.

Indeed, Claude can build it.

And before you know it, you're faced with the problem:

distribution,

or otherwise known as sales.

If you don't have Distra,

You don't have sales.

If you don't have sales,

why did you build the product?

And how do you get Distra?

Well, there are only two ways to sell something:

And let's face it: outbound kind of sucks.

Cold emails.

Cold messages.

Cold calls. (I still respect cold calls a lot because that's traditional hard work. )

But we've got to get creative with outbound.

You've got to find creative Distra.

Because if you just play the same game as everyone else,

your outbound is not gonna return the ROI that you need.

And of course, inbound is content.

You produce content,

they find you,

and if they like your product, they message you

And then you can sell them something.

So people, that's the game today.

You've got to figure out how you get Distra?

Get creative, especially on the outbound,

because whatever product you're building,

It's not the moat;

Distra is the moat

It's the time of the salespeople.

Let’s do this.

Ned

Content of the week:

Sales isn’t just a job—it’s a craft.

It’s about more than just closing deals; it’s about building momentum, mastering consistency, and pushing yourself to be the absolute best you can be.

And here’s the truth: the journey to greatness requires effort, hunger, and a relentless drive to improve.

In this video, I’m sharing the five principles that will change the way you think about sales forever.

From the importance of listening to mastering the art of persistence, and from selling with passion to constantly refining your skills, this is the blueprint for elite performance.

Enjoy!