Absolutely not.
I saw an advert from a tech company
that showed its’ ratings: 4.4 out of 5.
It then showed another anonymous competitor with a 3 rating out of 5.
They basically said, “Look at us, we’re better than them”
Guys, we can do better than this.
You don’t pull yourself up by pushing others down.
As a salesperson, there’s one thing I can tell you:
it only makes me feel that you’re going to crap on other people as well.
I don’t want to work with people who pull themselves up by pushing others down.
I met Jack Ma once, who said,
“Spend no time thinking about your competitors and all the time thinking about your customers, and then your competitors will have to think about you.”
Think about it in a sales meaning:
your pitch is
‘Other people suck’
You really think that’s landing?
Remember
You’re only there because your client has a problem, challenge, or question that they need solved
And your product can maybe solve it.
No one actually wants to buy your product.
They want the outcome from your product.
Here’s a little cliché for you: “
We are solvers, not sellers.
We solve problems for our clients, not sell them our product , or tell them that other products sucks.
Salespeople,
marketers,
advertisers of the world:
Focus on the customer,
find out what their problem is,
and with all good energy,
good intentions,
and good effort,
see if your product can solve their problem.
We wish our competitors all the best of luck in selling as well.
The customer will choose who they want to work with.
which will be us, right,
because we did an amazing sales job. 😁
Let me be clear:
if the client wants and needs a product I am selling
I absolutely want to win that deal,
but I do it by focusing on them, not on a competitor.
let’s get out there, people.
Play hard play fair.
Sales: best job in the world.
Content of the week
Forever changed.
Sure it’s a film about running.
But I think it’s a film for founders.
Hard things are good for us.
They change us.
Really, really hard things are really, really painful and really, really good for us.
I was forever changed after Bambu
Watch this
Then do that really hard thing